Explain the Significance of Gatekeepers

question 70

Essay

Explain the significance of gatekeepers.

Identify the risks associated with social networking sites and how they can be mitigated.

Understand the guidelines for effective voice mail communication.

Recognize the characteristics and uses of Web 2.0 technologies.

Understand the difference between impulse buying and compulsive consumption.

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Definitions:

Price-Value Formula

An equation or principle that reflects the relationship between the price of a product or service and the value it provides to the customer, aiming to establish what is considered fair or competitive.

Buyer's Thinking

The thought process and considerations of potential customers as they decide whether or not to purchase a product or service.

Price Objection

A concern or hesitation raised by a potential buyer about the cost of a product or service.

Economic Excuses

Reasons given for not purchasing a product or service based on financial constraints or budget considerations.