Marketing Practices Targeted at Elderly Populations for Goods Such as Supplemental

question 39

Multiple Choice

Marketing practices targeted at elderly populations for goods such as supplemental health insurance, funerals etc. are subject to criticism because:

• A)that population is vulnerable.
• B)interest gained on such investments are not highly profitable.
• C)they target the considered and rational desires of the consumers.
• D)they do not abide by the principles of welfare economics.

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Definitions:

Positive Message

Communication aimed at creating a favorable impression or outcome, often focusing on affirmative and encouraging information.

Routine Message

Standardized communications used in everyday business operations, often following a set template or format.

Readers Perception

How an individual reader interprets or understands the content, style, and overall message of a text.

Specialized Documents

These refer to texts or materials designed for specific professional domains or areas of expertise, tailored to meet the needs and expectations of particular audiences.