Which of the Following Statements Is True About Stealth Marketing

question 66

Multiple Choice

Which of the following statements is true about stealth marketing?

• A)It occurs when consumers are aware that they are subject to a marketing campaign.
• B)It refers to situations where consumers are subject to directed commercial activity without their knowledge.
• C)It occurs when consumers pay little or no attention to billboards while speeding past a highway.
• D)It is not an intentional effort to hide the true marketing element of the interaction.

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Definitions:

Entity's Risks

Various uncertainties and potential adverse effects that can impact an organization's financial performance or operations.

Past Performance

Historical operational or financial results of an individual or organization, often used as an indicator or benchmark for future potentials.

Operating Segments

Components of an enterprise engaged in business activities from which it may earn revenues and incur expenses, including discrete financial information available.

Gross Margins

The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage, indicating the efficiency of sales relative to production costs.