Ethics Seeks an Account of How and Why People Should

question 44

Multiple Choice

Ethics seeks an account of how and why people should act a certain way, rather than how they do act. This nature of ethics makes it a(n) _____ discipline.

• A)descriptive
• B)supererogatory
• C)normative
• D)stipulative

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Definitions:

Self-Image Congruency

The degree to which a consumer's self-concept aligns with their perceptions of a brand, influencing their purchasing behavior.

Identity

Concepts or attributes that a person or group perceives as being central to their essence or character, often shaping behaviors, beliefs, and social relationships.

Sound System

A sound system consists of electronic equipment set up to reproduce, amplify, and sometimes record sound, typically including speakers, amplifiers, and various audio sources.

Self-Image Congruence Models

Theories suggesting that consumers prefer products or brands that are congruent or match with their self-concept or image.