Our Perception of a Presenter's Character Affects How Believable or Convincing

question 35

Multiple Choice

Our perception of a presenter's character affects how believable or convincing we find that person.The projection of credibility via personal character is called:

• A) logos
• B) pathos
• C) epideictic
• D) ethos
• E) enthymeme

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Definitions:

Degree of Operating Leverage

A ratio that measures how a percentage change in sales will affect profits, highlighting the impact of fixed costs on earnings.

Break-even Point

The level of sales at which total revenues equal total costs, resulting in no profit or loss for the business.

Variable Expenses

Costs that change in proportion to the activity or volume of operations in a business, such as raw materials and labor costs.

Fixed Expenses

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance premiums.