Which of the Following Statements Is Not True Concerning Conjoint

question 1

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes
• B) It relies on respondent's subjective evaluations
• C) It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings
• D) The stimuli in conjoint analysis are products or brands
• E) Utility scores are computed from the subjects' rankings of a set of cards

---

Definitions:

Application Maintenance Provider

A service provider that offers support, updates, and maintenance for software applications.

On-Demand Service Provider

A company that offers goods or services in real-time or on request, typically through a digital platform.

Virtual Private Network

A technology that creates a safe and encrypted connection over a less secure network, such as the internet.

Wide Area Network

A Wide Area Network (WAN) is a telecommunications network that extends over a large geographical area, connecting computers and smaller networks to each other.