A Study of Donor Behavior for the Tsunami Relief Fund

question 3

Multiple Choice

A study of donor behavior for the Tsunami Relief Fund seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit Tsunami victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.

• A) precision
• B) time for though
• C) sensitive information
• D) recall and memory decay
• E) presumed knowledge

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Definitions:

Classical Test Theory

A theory of psychological measurement that assumes each test score reflects a true score and a random error component.

Standard Score

A statistical measure that indicates how many standard deviations an element is from the mean of its distribution.

Raw Score

The initial, unadjusted score obtained directly from a test or assessment before any transformations or normative comparisons.

Assessing Reliability

The process of determining the consistency and stability of a measurement tool or test over time.