Which of the Following Statements Is Not True Concerning Conjoint

question 1

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes
• B) It relies on respondent's subjective evaluations
• C) It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings
• D) The stimuli in conjoint analysis are products or brands
• E) Utility scores are computed from the subjects' rankings of a set of cards

---

Definitions:

Ethical Interpretations

The process of discerning what is right and wrong in a moral sense within various contexts.

Emotional Issues

Psychological challenges that affect an individual's feelings, thoughts, and behaviors, possibly impacting their daily functioning.

Academic Credentials

Formal certifications or qualifications proving an individual's education achievements, typically awarded by educational institutions.

Minority Opinions

Views or judgements held by a small segment of a group, differing from the majority or mainstream perspectives.