Every Time a Netflix Customer Returns a DVD,Netflix Asks the Customer

question 8

Multiple Choice

Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD relative to other DVDs on a scale of one to five.A five means that the customer thought this DVD was better than most others while a one means that the DVD is among the worst.In this example,Netflix is using a(n) _____ question to learn customer preferences.

• A) administrative
• B) checklist
• C) ranking
• D) rating
• E) semantic differential