The Purpose of _____ Is to Get a Conceptual Representation

question 43

Multiple Choice

The purpose of _____ is to get a conceptual representation of a respondent's attitude toward the attitude object and to compare the relationships between people.

• A) Likert scales
• B) comparative scales
• C) forced rating
• D) Q-sorts
• E) Stapel scales

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Definitions:

Source Bias

The tendency for a source of information to subtly support a particular perspective, opinion, or interest.

Independent Media Outlets

News organizations and platforms that operate independently of government or corporate control, often dedicated to unbiased reporting and investigative journalism.

Electronic Media

Platforms or channels of communication that utilize electronic technology, including television, radio, and the internet.