Phoebe Is Working at a Call Center for a Research

question 38

Multiple Choice

Phoebe is working at a call center for a research company.She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit.The computer selects telephone numbers,dials each number,and accepts responses as Phoebe enters what the respondents tell her.A software program prompts her with each question and precoded response options.Phoebe is collecting data using _____.

• A) computer-assisted telephone interviewing
• B) OTS software
• C) computer-administered telephone surveys
• D) computer-delivered surveys
• E) computer-assisted personal interviewing

---

Definitions:

Operating Expenses

Expenses incurred during the normal course of business operations, including sales and marketing, research and development, and administrative expenses.

Gross Profit

The difference between revenue and the cost of goods sold (COGS), indicating the profit a company makes before deducting operating expenses.

Cost of Goods Sold

Costs directly connected to the assembly of products sold by a business, covering materials and labor expenses.

Operating Income

The profit realized from a business's core business operations, excluding deductions of interest and tax.