Maria Is Conducting Research to Better Understand How Consumers Respond

question 21

Multiple Choice

Maria is conducting research to better understand how consumers respond to the atmospherics and environmental cues in restaurants.She develops three different stages to represent the restaurant environments that should be evaluated.Participants are invited to dinner in one of the three "restaurants" and their behaviors are videotaped.Which classification best fits Maria's observation study?

• A) Unstructured/natural
• B) Unstructured/laboratory
• C) Structured/natural
• D) Structured/laboratory
• E) Direct/participant

---

Definitions:

Cost-benefit Analysis

Cost-benefit analysis is a process used to evaluate the total anticipated cost of a project compared to the benefits in order to determine the best course of action.

Outsourcing

The practice of hiring third parties to perform services or produce goods that were traditionally performed or produced in-house.

Productivity Losses

The decline in the effectiveness or efficiency of a workforce, often leading to a decrease in output, revenue, or service quality.

Potential Outsourcing

The possibility of transferring certain job functions or services to external providers to increase efficiency or reduce costs.