When Using _____,Participants Are Asked to Assume That the Brand

question 33

Multiple Choice

When using _____,participants are asked to assume that the brand and its users populate an entire universe,and to describe the features of this new world.

• A) word association
• B) imaginary universe
• C) thematic apperception test
• D) empty balloons
• E) laddering

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Definitions:

Personality Psychology

The scientific study of individual differences in patterns of thinking, feeling, and behaving.

Proving Causation

The process of demonstrating that one event directly results in the occurrence of another event.

Many Labs Approach

A methodology in psychological research where multiple laboratories replicate a study to test its reliability across different contexts.

Replicate

When the same or a very similar study is conducted again, the results are similar.