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Kroger,a grocery store chain,wants to identify the ideal store layout for increasing store sales.Because it primarily uses two store designs,one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern,Kroger will match pairs of stores that have different designs but similar shopper demographics and location.Sales between each pair will then be compared to determine if store design is related to sales.Which type of study is this an example of?
Indirect Channels
These are pathways of distribution wherein goods or services move from the manufacturer to the consumer through intermediary agents or merchants.
Consumer Products
Goods produced for personal use by the general public.
Channel Functions
The roles and activities performed by intermediaries within a distribution channel, such as product information dissemination, negotiation, and order fulfillment.
Grading
The process of evaluating the quality or size of products like agricultural commodities, based on a set of standards.
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