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The matrix structure can increase conflict among managers who share power equally
Marketing Metrics
Quantitative measures used to evaluate, compare, and analyze marketing performance and effectiveness.
Social Responsibility
A business's duty to make decisions that benefit society at large, beyond its owners, including ethical, environmental, and philanthropic considerations.
Target Market
A specific group of consumers at whom a company aims its products and marketing efforts, based on shared characteristics or needs.
Marketing Metric
Quantitative measures used to evaluate, compare, and track the effectiveness or performance of marketing activities.
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