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When the issue is extremely important to listeners, the speaker's personal characteristics are more important than the message content in persuading listeners.
Arbitrage Opportunity
This refers to the chance to buy an asset at a low price in one market and simultaneously sell it at a higher price in another, realizing a profit without risk.
Expected Return
The weighted average of all possible returns from an investment, factoring in the probabilities of each outcome.
Firm-characteristic Variables
Factors specific to a company that can influence its stock price, such as size, earnings, and debt levels.
Risk Premiums
The additional return that an investor expects to receive for taking on additional risk.
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