A Technology Company Wants to Move into the Field of Wireless

question 8

Multiple Choice

A technology company wants to move into the field of wireless communications.Unfortunately,few of its employees know enough about the basic technology to acquire emerging knowledge about that field or to launch a separate business unit to enter that market.With respect to learning about wireless technology knowledge,this organization has:

• A)too much structural capital.
• B)low organizational memory.
• C)high human capital but low relationship capital.
• D)too much of an open system.
• E)low human capital.

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Definitions:

Efficiency-Enhancing Innovations

Changes to existing products or ideas that make them lower cost.

Market-Creating Innovations

Innovations that generate new markets by fulfilling unmet needs or creating new categories of products or services.

New Class of Consumers

Emerging segments of the market population with distinct characteristics, behavior patterns, or purchasing preferences not previously accounted for.

Market-Creating Innovations

Innovations that create new markets through meeting previously unfulfilled needs or establishing new types of products or services.