Examlex
The market-to-book ratio is measured as:
Representativeness Heuristic
A cognitive shortcut that involves judging the probability of an event by how closely it matches one's prototype of that event.
Confirmation Bias
A propensity for selecting, interpreting, favoring, and recollecting data that affirms one's previously held beliefs or suppositions.
Fixation
In psychology, a persistent focus of attention or obsession on an object or subject.
Framing Effect
Describes how the presentation or framing of information can influence individuals' decisions and perceptions.
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