The Advantages of Using a Licensing Strategy to Participate in Foreign

question 1

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

• A) being especially well suited to achieve scale economies.
• B) being able to charge lower prices than rivals.
• C) enabling a company to achieve first-mover advantages quickly and easily.
• D) being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar, politically volatile, economically uncertain, or otherwise risky.
• E) being able to achieve higher product quality and better product performance than with an export strategy.

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