What Circumstances Call for Use of a Multidomestic Strategy for Competing

question 34

Essay

What circumstances call for use of a multidomestic strategy for competing in international markets? When is a global strategy "superior" to a multidomestic strategy?

---

Definitions:

Cognitive-Type

A category or classification based on styles of perception, thinking, and problem-solving.

Sensation-Type

A reference to a personality characteristic in psychological typologies, describing individuals who prefer to rely on direct sensory experience and factual information in their perceptions and decisions.

Problem-focused Coping

A coping strategy that aims to address the source of stress by altering the stressor or one’s behavior towards it.

Silver Lining

A metaphor for finding hope or positive aspects in a negative situation.