What Sets Focused (Or Market Niche)strategies Apart from Low-Cost Leadership

question 98

Multiple Choice

What sets focused (or market niche) strategies apart from low-cost leadership and broad differentiation strategies is:

• A) the extra attention paid to top-notch product performance and product quality.
• B) their concentrated attention on serving the needs of buyers in a narrow piece of the overall market.
• C) greater opportunity for competitive advantage.
• D) their suitability for market situations where most industry rivals have weakly differentiated products.
• E) their objective of delivering more value for the money.