The Keys to Sustaining a Broad Differentiation Strategy Are

question 24

Multiple Choice

The keys to sustaining a broad differentiation strategy are

• A) to stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
• B) to charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
• C) to out-innovate and out-advertise rivals.
• D) to emphasize personalized customer service and to add as many differentiating features as possible.
• E) to keep prices close to the average of all rivals and to spend heavily on new product R&D.

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