The Market Opportunities Most Relevant to a Particular Company Are

question 129

Multiple Choice

The market opportunities most relevant to a particular company are those that

• A) offer the best growth and profitability.
• B) provide a strong defense against threats to the company's profitability.
• C) hold the most potential for product innovation.
• D) provide avenues for taking market share away from close rivals.
• E) hold the most potential to reduce costs.

---

Definitions:

Knowing Who

Understanding the key people within a network who can provide support, expertise, or resources that are instrumental for achieving goals or furthering an initiative.

Knowing What

The understanding of facts, information, and skills acquired through experience or education.

Behavior-focused Strategies

Approaches in management or marketing that concentrate on influencing or understanding human behavior.

Self-reward

The practice of granting oneself a form of reward or recognition as a form of personal motivation or gratification for accomplishing a task or reaching a goal.