One of the Keys to Successful Strategy-Making Is

question 26

Multiple Choice

One of the keys to successful strategy-making is

• A) to come up with one or more strategy elements that act as a magnet to draw customers and yield a lasting competitive edge.
• B) to aggressively pursue all of the growth opportunities the company can identify.
• C) to develop a product/service with more innovative performance features than what rivals are offering and to provide customers with better after-the-sale service.
• D) to come up with a business model that enables a company to earn bigger profits per unit sold than rivals.
• E) to charge a lower price than rivals and thereby win sales and market share away from rivals.

Identify the typical planning horizon for aggregate planning.

Recognize the importance of balancing production levels, inventory levels, and capacity levels to maximize profit.

Understand the role of linear programming in formulating aggregate plans.

Comprehend the strategic options available in aggregate planning, including chase and level strategies.

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