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Consider an ordinary annuity and the variables that are related to that annuity.For each of the following sets of variables,identify whether the relationship between the two variables is direct (D)or inverse (I).Assume all other variables are held constant.
Resellers
Businesses that purchase products from manufacturers or wholesalers and then sell them to consumers or other businesses.
Reseller
Marketing intermediary that resells manufactured products without significantly altering their form.
Buying Center
The group of people typically responsible for the buying decisions in large organizations.
New Buy
In a B2B setting, a purchase of a good or service for the first time; the buying decision is likely to be quite involved because the buyer or the buying organization does not have any experience with the item.
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