In Measuring Consumer Satisfaction,marketing Managers Should Remember That

question 157

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that:

• A) customer satisfaction is a highly personal concept.
• B) consumer expectations and aspirations tend to remain the same over time.
• C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D) evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
• E) All of these alternatives are correct.

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Definitions:

Labour Cost

The total expenditure incurred by employers to compensate their employees, including wages, benefits, and payroll taxes.

Labour Rate

The amount of money that is paid for a specific quantity of labor, often referred to as the wage rate.

Labour Hours

The total hours worked by employees in the production of goods or delivery of services.

Cash Balance

The total amount of cash or cash equivalents a company or individual has available at any given time.