As Consumers Shift Their Support to Firms That Do Meet

question 111

Multiple Choice

As consumers shift their support to firms that do meet their needs,

• A) laggard businesses are forced to either improve or get out of the way.
• B) firms should focus on domestic markets and ignore international ones.
• C) firms must immediately adopt their competitors' strategies.
• D) firms should adhere to the idea that "if it ain't broke, don't fix it."
• E) firms should increase promotional expenditure.