Regarding Our Macro-Marketing System,advertising

question 103

Multiple Choice

Regarding our macro-marketing system,advertising:

• A) actually lowers prices to the consumer.
• B) informs large numbers of potential customers about a firm's products in an economical way.
• C) results in economies of scale in manufacturing, distribution, and sales.
• D) makes both the micro- and macro-marketing processes work better.
• E) All of these alternatives are correct.

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Definitions:

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