Regarding Marketing Strategy Planning

question 102

Multiple Choice

Regarding marketing strategy planning:

• A) trends in the external market environment may make a potential opportunity more or less attractive.
• B) marketing managers implement marketing STRATEGIES-NOT marketing plans.
• C) the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected.
• D) it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
• E) All of these alternatives are correct.

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Definitions:

Spanking

A form of punishment involving hitting the buttocks, typically used by some parents to discipline children.

Universal-ethical Principles

The highest stage in Kohlberg's theory of moral development, where actions are guided by internal moral principles that apply to all human beings.

Kohlberg's Theory

A theory of moral development proposed by Lawrence Kohlberg, which suggests that individuals progress through a series of stages of moral reasoning as they mature.

Moral Development

The process through which individuals acquire the standards of right and wrong that guide their thinking and behavior in terms of ethical and social responsibilities.