Regarding Our Macro-Marketing System

question 155

Multiple Choice

Regarding our macro-marketing system:

• A) marketing makes people materialistic by creating "false values."
• B) advertising generally raises prices and wastes resources.
• C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
• D) satisfying consumer needs and wants is a dynamic, on-going process.
• E) none of these alternatives is correct.

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Definitions:

Indirect Method

A accounting technique used to prepare the cash flow statement, converting net income into net cash flow from operating activities by adjusting for non-cash items and changes in working capital.

Net Income

Total earnings of a company after all expenses and taxes have been deducted from total revenue.

Note Receivable

A financial asset representing a written promise for a debtor to pay a specified sum of money to the creditor on a demand or at a future date.

Financing Activities

Activities that result in changes in the size and composition of the equity capital or borrowings of the entity, reflected in its cash flows.