In Measuring Consumer Satisfaction,marketing Managers Should Remember That

question 157

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that:

• A) customer satisfaction is a highly personal concept.
• B) consumer expectations and aspirations tend to remain the same over time.
• C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D) evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
• E) All of these alternatives are correct.

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Definitions:

Outstanding Checks

Checks that have been written and recorded in a ledger but have not yet been cashed or cleared by the bank.

Outstanding Deposit

Funds that have been deposited but not yet credited to the depositor's account.

Check Register

A record maintained by the account holder of checks written, deposits made, and current balance, used for managing a checking account.

Writing Checks

The process of completing and signing a check as a means of making a payment from a bank account.