A Study Revealed That When Consumers Are Dissatisfied with a Product

question 53

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved-if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of these alternatives are correct.

Recognize the relationship between individuals and broader social contexts through the sociological perspective.

Grasp the concept of agency within individual decisions and social structures.

Identify the factors mediating the relationship between the media industry and media users.

Define the nature of mass media and its characteristics.

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Definitions:

Cyclohexane

A colorless, flammable liquid with a distinctive detergent-like smell, commonly used as an organic solvent and a precursor to nylon.

Aromatic

Relates to organic compounds that contain one or more benzene rings or similar ring structures, characterized by a distinct smell and stability.

Fragrant

Fragrant refers to having a pleasant or sweet smell, commonly associated with flowers, plants, and certain chemical compounds.

Cyclohexane

A saturated hydrocarbon with the chemical formula C6H12, commonly used as a solvent or in the manufacture of other chemicals.