Which of the Following Does NOT Support the Idea That

question 64

Multiple Choice

Which of the following does NOT support the idea that "micro-marketing often does cost too much"?

• A)Many firms focus exclusively on their own internal problems.
• B)Distribution channels may be selected on the basis of personal preferences.
• C)Product planners frequently develop "me-too" products.
• D)Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers.
• E)Many firms try to maximize profits.

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Definitions:

Tactics

Short-term actions or strategies that are used to achieve a specific objective, often part of a larger strategy or plan.

Scenario Analysis

A process in strategic planning where various future states of the market or environment are evaluated to prepare or formulate strategies.

Process

A series of actions or steps taken in order to achieve a particular end.

Current Strategies

The existing plans and approaches that a business is using to achieve its objectives and overcome challenges.