Regarding Our Macro-Marketing System

question 155

Multiple Choice

Regarding our macro-marketing system:

• A) marketing makes people materialistic by creating "false values."
• B) advertising generally raises prices and wastes resources.
• C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
• D) satisfying consumer needs and wants is a dynamic, on-going process.
• E) none of these alternatives is correct.

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Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the standard cost of variable overhead allocated for the actual production level.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected (standard) variable overhead based on actual production levels.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the standard overhead estimated, based on the actual level of activity.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard variable overhead based on the actual level of activity, reflecting efficiency in using overhead resources.