Which of the Following Strategic Decision Areas Is a Part

question 10

Multiple Choice

Which of the following strategic decision areas is a part of the product component of the marketing mix?

• A) Branding
• B) Managing channels
• C) Publicity
• D) Discounts
• E) Geographic terms

---

Definitions:

Irregular

Not following usual rules, patterns, or processes; deviating from what is normal or expected.

Lien

A legal claim or right against a property as security for payment of a debt or obligation.

Statutory

Related to, or created by, statutes, which are laws enacted by a legislative body.

Mechanic's Lien

A legal claim against a property for unpaid work or supplies, giving workers and suppliers a form of security for their investment.