Which of the Following Is NOT a Current Trend That

question 107

Multiple Choice

Which of the following is NOT a current trend that is affecting marketing strategy planning?

• A) more attention to targeted media
• B) lower stock turns on higher margin items
• C) slower real income growth in United States
• D) growth of mass-merchandising
• E) growth of larger, more powerful retail chains

Understand the role of organizational politics and its impact on decision making.

Identify strategies to mitigate organizational politics.

Understand the ethics of influence tactics and political behavior in organizations.

Recognize the role of personal attributes (e.g., Machiavellianism) in the use of influence tactics.

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Definitions:

Multilateral Aid Agency

An organization that provides support or resources to developing countries, funded by multiple government or institutional donors.

Income Pyramid

Refers to the distribution of income among different tiers of an economy, often visualized as a pyramid to show the proportion of the population earning various income levels.

Profitable Clients

Clients that generate more revenue for a business than the costs associated with serving them.

Corporate Social Responsibility (CSR)

A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders, aiming to contribute positively to society.