Which of the 4Ps in the Marketing Mix Is Most

question 39

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Emotional Contagion

The occurrence in which the emotions and behaviors of one individual directly induce comparable emotions and behaviors in others.

Mimic

To mimic is to imitate or copy someone's actions, speech, or mannerisms, often for learning or adaptation purposes.

Nonverbal Behaviors

Communication without words, including body language, facial expressions, gestures, and other physical cues.

Media Richness

Media richness theory posits that the effectiveness of communication varies with the richness of the medium used, rating from face-to-face (richest) to numerical documents (least rich).