Which of the Following Is NOT a Trend Affecting Marketing

question 174

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of International marketing?

• A) growth of Internet selling
• B) more logistics outsourcing
• C) less attention to exporting by small firms
• D) more vertical marketing systems
• E) growth of mass-merchandising

---

Definitions:

SWOT Analysis

An examination of organizational strengths and weaknesses and environmental opportunities and threats.

Sustainability

Acting in ways that support a high quality of life for present and future generations.

Wealth

The abundance of valuable resources or material possessions, or the control of such assets which enables an individual or community to sustain and improve their well-being.

Strategic Management Process

A systematic approach to planning and guiding an organization’s strategy over time.