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Improving both micro-marketing and macro-marketing may require:
Illusory Contract
An agreement that lacks a real obligation from one or more parties, making it unenforceable.
Implied
Describes something that is suggested or understood without being directly expressed or stated.
Conditions
Terms or elements in contracts that affect how parties' responsibilities are enforced or interpreted.
Conditions Precedent
Legal terms that must be met before a party is required to perform under a contract.
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