The Best Way to Improve the Operation of Our Macro-Marketing

question 64

Multiple Choice

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is:

• A) to encourage marketing managers to produce only what they feel is good for consumers.
• B) to eliminate intermediaries.
• C) to add value and better satisfy consumers' needs and preferences.
• D) to spend more on advertising.
• E) to move toward a command economy.

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Definitions:

Preferences

Individual likes, choices, or inclinations regarding various options, which influence decision-making and behaviors.

Display Wealth

The act of showing off one's economic status through luxury goods, attire, or lifestyle.

Clothing

Items worn on the body, typically made from fabrics or textiles, but can include garments made of animal skin or other thin sheets of materials, serving purposes of modesty, protection, and expressing personal style.

Attractiveness

The quality of being appealing, pleasing, or desirable to others, often influenced by physical appearance, personality, and other factors.