What Does the Term "Copy Thrust" Refer To

question 165

Multiple Choice

What does the term "copy thrust" refer to?

• A) It refers to competitors who make similar claims in their ads.
• B) It refers to an FTC challenge to the claims made by an advertiser.
• C) It refers to all the advertising copy prepared for a particular brand.
• D) It refers to what is to be communicated by the words and illustrations.
• E) It refers to how much the audience believes what the advertiser says.

---

Definitions:

Effectiveness

The degree to which objectives are achieved and targeted problems are solved, in contrast to efficiency, which focuses on the resources required to achieve these objectives.

BPR

A strategy aimed at enhancing the efficiency and effectiveness of an organization's workflows, known as Business Process Reengineering.

BPI

Business Process Improvement, a strategic approach to identify, analyze, and improve existing business processes to meet new goals or standards of quality.

Cross-Functional Processes

No single functional area is responsible for a process’s execution.