Point-Of-Purchase Ads for a Product Work Best in Which Stage

question 178

Multiple Choice

Point-of-purchase ads for a product work best in which stage of the adoption process?

• A) Awareness
• B) Interest
• C) Evaluation and trial
• D) Decision
• E) Confirmation

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Definitions:

Mavens

Individuals recognized as knowledgeable experts, often influencing others through their opinions and recommendations.

Connectors

Individuals who play a critical role in communities by linking numerous people across various social or professional groups, enabling the spread of information or trends.

Core Ties

The strong, significant relationships in an individual's social network that offer support, trust, and the exchange of information.

Weak Ties

Refers to the casual or superficial connections in a social network, which can play a crucial role in spreading information and opportunities.