Which of the Following Advertising Headlines Is MOST Oriented Toward

question 264

Multiple Choice

Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand?

• A) "See your Hewlett Packard dealer to learn how an affordable portable printer can make business travel easier."
• B) "Panasonic is the value leader."
• C) "IBM printers set the quality standard."
• D) "Buy Quality. Buy from an authorized Epson dealer."
• E) "Canon portable computers are lighter to carry than any other brand."

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Definitions:

Experimental Method

A research method where variables are manipulated and controlled to determine their effect on other variables.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Dependent Variable

A variable in an experiment that is expected to change as a result of manipulations of the independent variable.

Extraneous Variable

Any variable in a scientific experiment that is not the independent or dependent variable but may affect the results of the experiment if not properly controlled.