Regarding the Selection of Good Advertising Media,which of the Following

question 85

Multiple Choice

Regarding the selection of good advertising media,which of the following is the best advice?

• A)"There is no such thing as a must buy."
• B)"Be sure the media match your target market."
• C)"Avoid the local media."
• D)"Make sure your first media choice reaches the whole target market."
• E)"Set very general promotion objectives to stay flexible."

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Definitions:

React Negatively

To respond adversely or unfavorably to a situation, comment, or action.

Evidence

Information or data that is presented in support of an assertion, claim, or case, often in legal, scientific, or academic contexts.

Receptivity

The willingness or readiness to receive and consider new ideas or suggestions.

Planning Step

A phase in the process of developing a strategy or project that involves setting objectives and determining the means to achieve them.