Good Media Buyers Know That

question 6

Multiple Choice

Good media buyers know that:

• A) many magazines serve only special-interest groups.
• B) the most targeted medium is newspapers.
• C) media costs generally have little relation to audience size or circulation.
• D) television is superior to newspapers or radio.
• E) All of these alternatives are correct.

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Definitions:

Increase

An upward adjustment or growth in value, quantity, or size.

Owner's Equity

The residual interest in the assets of the entity after deducting liabilities, representing the ownership interest in the company.

Salaries

Compensation paid to employees for work performed, often expressed as an annual sum or hourly wage.

Net Income

The total profits of a company after all expenses and taxes have been deducted from total revenues.