Which of the Following Is True of the Role of Smartphones

question 38

Multiple Choice

Which of the following is true of the role of smartphones and online advertising?

• A) Advertisers are suspicious about the use of smartphones for advertising as they offer limited access to the Internet.
• B) Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions.
• C) Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere.
• D) Smartphones can be used as a medium to deliver ads based on cultural targeting in the near future.
• E) Smartphones are becoming increasingly ubiquitous in many less-developed countries, even though they are the last avenue to the Internet in developed countries.

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Definitions:

Latent Learning

Learning that occurs without obvious reinforcement and is not immediately manifested in behavior.

Discovery Learning

This is an educational method where students learn new concepts and skills by exploring and experimenting within a supportive framework set by the instructor.

Drug Tolerance

The body's decreased response to a drug over time, requiring higher doses to achieve the same effect.

Classical Conditioning

A behavioral conditioning technique in which the continuous association of two stimuli results in a response that, although initially elicited by the second stimulus, is triggered by the first stimulus alone over time.