What Is the Role of GPS (Global Positioning System)in Mobile

question 164

Multiple Choice

What is the role of GPS (Global Positioning System) in mobile advertising?

• A) It delivers ads to consumers based on the conversations and behaviors they exhibit in social media.
• B) It helps to add the segmenting dimension of physical location at a specific time to target marketing.
• C) It shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
• D) It acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
• E) It delivers buying information to business consumers based on ethnographic positioning.

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Definitions:

GIC

A Guaranteed Investment Certificate, a Canadian investment that offers a guaranteed rate of return over a fixed period.

Investment

The allocation of resources, such as time, money, or effort, in hope of generating a future benefit or profit.

Strip Bond

A debt security that has had its main components, namely the coupon and the principal, separated to be sold individually as zero-coupon bonds.

Maturity

The set date on which the principal amount of a financial instrument, such as a bond or loan, becomes due and payable.