What Is the First Job of an Advertisement

question 241

Multiple Choice

What is the first job of an advertisement?

• A) Getting action
• B) Holding interest
• C) Getting attention
• D) Arousing desire
• E) Creating awareness

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Definitions:

Force-Field Analysis

A management technique developed by Kurt Lewin to analyze the forces for and against a change, helping to identify what needs to be modified for successful implementation.

Change Management

The systematic approach to dealing with change, both from the perspective of an organization and the individual, involving adapting to, controlling, and effecting change.

International American Credibility

The perception of the United States' reliability and trustworthiness on the global stage, affecting its ability to influence international affairs.