Sales Promotion Activities

question 147

Multiple Choice

Sales promotion activities:

• A) can usually be implemented quickly and get results sooner than advertising.
• B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
• C) cost more than the total expenditures on advertising.
• D) are currently a weak spot in many firms' marketing strategies.
• E) All of these alternatives are correct.

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Definitions:

Net Cash

The amount of cash after subtracting cash outflows from cash inflows.

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Noncurrent Asset

Long-term assets that are not expected to be converted into cash or used up within one year or the operating cycle, such as buildings or equipment.

Noncash Activities

Transactions that do not involve the direct inflow or outflow of cash, affecting non-cash balance sheet accounts.