Which of the Following Is True About Sales Promotion

question 99

Multiple Choice

Which of the following is true about sales promotion?

• A) It's the promotion manager's responsibility to set sales promotion objectives and policies.
• B)
• It is not likely to be used in the market maturity stage of the product life cycle.
• C) Objectives of sales promotion should be developed after the other promotion decisions have been made.
• D) Inside specialists or outside consultants handle the sales promotion activities of firms.

---

Definitions:

Methyl Hydrate

A solvent commonly known as methanol or wood alcohol, used in a variety of applications from antifreeze to fuel.

Litmus Paper

A type of paper used to test if a solution is acidic or basic by changing color upon exposure.

Freeze Point

The temperature at which a liquid becomes solid.